Maison profiles
30
Every maison has a profile, timeline, gallery, reports, and related houses.
Luxury Intelligence Engine
The data, taste, and partner layer powering Dunn Privée.
This engine converts maison data, member preferences, editorial reading behavior, event demand, and luxury category momentum into one modular intelligence system.
Index categories
12
Live ranking across fashion, watches, jewellery, hotels, and more.
Calendar signals
12
Fashion weeks, auctions, art fairs, launches, and private events.
Map layers
8
Hotels, clubs, restaurants, galleries, retail, airports, and developments.
Luxury Maison Database
Each maison gets a living profile
Profiles include founder, country, heritage, timeline, signature products, investment value, craftsmanship, sustainability, editorial articles, reports, videos, gallery, and related maisons.
France
Amouage
Founded by Amina Diallo
Amouage was established in 1983 and shaped as a house of disciplined composition, collector value, and long-form editorial relevance.
Signature products
Reflection Man
Craftsmanship
86%
House discipline and finish.
Sustainability
81%
Future value and stewardship.
Italy
Ardoise Collection
Founded by Julien Moreau
Ardoise Collection was established in 2010 and shaped as a house of disciplined composition, collector value, and long-form editorial relevance.
Signature products
Ardoise Collection Signature Edition
Craftsmanship
83%
House discipline and finish.
Sustainability
69%
Future value and stewardship.
Morocco
Atelier Materia
Founded by Nadia Benali
Atelier Materia was established in 2019 and shaped as a house of disciplined composition, collector value, and long-form editorial relevance.
Signature products
Atelier Materia Signature Edition
Craftsmanship
87%
House discipline and finish.
Sustainability
82%
Future value and stewardship.
United Arab Emirates
Atelier Versailles
Founded by Selim Karami
Atelier Versailles was established in 2008 and shaped as a house of disciplined composition, collector value, and long-form editorial relevance.
Signature products
Atelier Versailles Signature Edition
Craftsmanship
80%
House discipline and finish.
Sustainability
66%
Future value and stewardship.
Nigeria
Atlas Prive
Founded by Laila Okafor
Atlas Prive was established in 2009 and shaped as a house of disciplined composition, collector value, and long-form editorial relevance.
Signature products
Atlas Prive Signature Edition
Craftsmanship
87%
House discipline and finish.
Sustainability
82%
Future value and stewardship.
Spain
Aurum House
Founded by Ines Ferrer
Aurum House was established in 2021 and shaped as a house of disciplined composition, collector value, and long-form editorial relevance.
Signature products
Aurum House Signature Edition
Craftsmanship
80%
House discipline and finish.
Sustainability
66%
Future value and stewardship.
AI Taste Profile
Personalization from reading history and private taste signals
The engine reads recent behavior and profile inputs to infer what a member actually returns for: maisons, destinations, colours, architecture, materials, designers, and brands.
Member label
Private visitor
This member is shaped by 0 reading signals, 4 maison preferences, and an affinity for calm, high-utility luxury experiences.
Reading history
Favourite maisons
AmouageArdoise CollectionAtelier MateriaAtelier Versailles
Favourite destinations
LagosCape TownMarrakechLondon
Favourite colours
IvoryObsidianChampagneDeep Navy
Favourite architecture
private salon dramaquiet maximalism
Favourite materials
onyxwalnuttravertinecashmere
Favourite designers
Hermes StudioLoro PianaBottega VenetaAmiri
Favourite brands
HermesLVMHAmiriSoho HouseNetJets
Signals
• Lagos is the anchor city
• Budget tier: premium
• Most read format: reports
• Maison bias: Amouage
Luxury Index
A live scoring system across the full luxury graph
The index ranks sector momentum and editorial gravity across the categories Dunn Privée cares about most.
Global Luxury Brands
LVMH
House portfolios and ecosystem breadth continue to set the benchmark.
97
Stable
African Luxury Brands
Dunn Privée
The continental luxury narrative is becoming more self-authored.
95
Rising
Private Aviation
NetJets
Convenience and privacy keep this category structurally premium.
93
Stable
Fashion
Hermes
Tailoring, leather, and image-led luxury remain highly resilient.
92
Rising
Collectibles
Auction houses
Scarcity and provenance keep this audience highly engaged.
91
Rising
Watches
Rolex
Collector demand stays strong where waitlist trust remains high.
90
Stable
Hotels
Aman
Private hospitality continues to drive discretionary spend and media interest.
90
Rising
Art
Blue-chip galleries
Cultural authority and wealth storage continue to overlap.
90
Rising
Jewellery
Cartier
Heirloom gifting and ceremonial purchases keep the category elevated.
89
Rising
Real Estate
Private developments
High-net-worth buyers are treating trophy property as cultural capital.
87
Rising
Yachts
Feadship
Ownership appetite remains rare but powerful in status-led circles.
87
Stable
Restaurants
The Chef Table
Reservation culture and culinary ritual are a strong signal of aspiration.
83
Stable
Recommendation Engine
Context-aware rails with editorial gravity
The engine produces different recommendation frames based on what the member just read, what the editors want to amplify, and what collectors are already clustering around.
Because you enjoyed...
Amouage
Amouage was established in 1983 and shaped as a house of disciplined composition, collector value, and long-form editorial relevance.
Maison database
Ardoise Collection
Ardoise Collection was established in 2010 and shaped as a house of disciplined composition, collector value, and long-form editorial relevance.
Maison database
Atelier Materia
Atelier Materia was established in 2019 and shaped as a house of disciplined composition, collector value, and long-form editorial relevance.
Maison database
Editor's recommendation
Silence Is the Luxury Signal
Why the strongest luxury brands leave more space than they fill.
Editor pick
African Luxury Intelligence
How regional confidence is redefining premium demand architecture.
Editor pick
Collector Standards
What separates purchase behavior from collection behavior.
Editor pick
Collectors also read
Editorial Platform Readiness Report
Board-grade assessment of publication capability, archive structure, and quality controls.
Collector pattern
Luxury Demand Index Report
Cross-category demand dynamics in fragrance, fashion, watches, travel, and interiors.
Collector pattern
Concierge Intelligence Review
What private member requests reveal about high-value intent.
Collector pattern
Private Circle favourites
Amouage
Blue Chip maison with 86% craftsmanship and 81% sustainability signal.
Private Circle favorites
Ardoise Collection
Blue Chip maison with 83% craftsmanship and 69% sustainability signal.
Member advisory
Atelier Materia
Iconic maison with 87% craftsmanship and 82% sustainability signal.
Private Circle favorites
Luxury Calendar
The platform understands time-sensitive luxury moments
Fashion weeks, auctions, art fairs, motor shows, watch releases, property launches, private events, invitation-only events, and African luxury events all sit in the same calendar layer.
Fashion Week
Paris Fashion Week
Paris • Grand Palais
March 2026 • Invitation-only
Watch Release
Watches and Wonders
Geneva • Palexpo
April 2026 • Industry and members
Art Fair
Art Basel
Basel • Messe Basel
June 2026 • VIP preview
Private Event
Monaco Yacht Show
Monaco • Port Hercules
September 2026 • Private Circle
Property Launch
Dubai Property Forum
Dubai • Palm Jumeirah
October 2026 • Partner invitation
Auction Calendar
Christie's Collector Session
London • King Street
November 2026 • Private preview
African Luxury Event
Luxury Africa Summit
Lagos • Ikoyi Private Hall
November 2026 • Members and partners
Invitation-only Event
Villa Launch Night
Marrakech • Palmeraie Estate
December 2026 • Invitation-only
Motor Show
Geneva Motor Show
Geneva • Palexpo
January 2027 • Press and VIP
Private Event
Private Clubs Roundtable
Cape Town • Mount Nelson Salon
February 2027 • Private Circle
Invitation-only Event
Retail and Maison Preview
Milan • Brera Atelier
February 2027 • Editors and partners
African Luxury Event
African Collectors Dinner
Nairobi • Karen Club
March 2027 • Collector tier
Interactive Luxury Map
A spatial layer for discovery, travel, and partner planning
The map can surface hotels, clubs, restaurants, galleries, retail, airports, developments, and featured maisons by city and category.
Luxury hotels
Aman Hotel Cluster
Cape Town, South Africa
Private hospitality anchor for the southern corridor.
Private clubs
Ikoyi Private Club
Lagos, Nigeria
Invite-only social gravity for members and founders.
Luxury restaurants
Brera Dining District
Milan, Italy
Chef-led reservation culture and premium dining demand.
Art galleries
Blue-Chip Gallery Row
London, United Kingdom
Institutional art traffic and collector activity.
Luxury retail
Luxury Retail Avenue
Paris, France
Flagship maisons, fashion, and watch discovery.
Private airports
Private Aviation Terminal
Dubai, United Arab Emirates
Global travel transfer point for high-value members.
Luxury developments
Trophy Residence Corridor
Johannesburg, South Africa
Real estate as cultural and financial signal.
Featured maisons
Featured Maison Axis
Marrakech, Morocco
Maison discovery route for artisanal and heritage houses.
Luxury hotels
Harbour Hotel Cluster
Nairobi, Kenya
Urban hospitality and design-led stay experiences.
Private clubs
Collector Salon
Accra, Ghana
Private networking and invitation-only gatherings.
Dunn Privée Intelligence API
Built for apps, concierge services, and partner platforms
The API is designed to expose the editorial graph in a reusable way without compromising the premium front-end experience.
GET
/api/intelligence
Returns the full intelligence snapshot including maisons, index, taste profile, calendar, map, and roadmap.
GET
/api/intelligence/maison/[slug]
Returns a single maison intelligence profile.
GET
/api/intelligence/maison/[slug]?format=summary
Returns a compact maison summary for mobile, concierge, or partner surfaces.
AI Concierge Integration
Ready for the next layer of private assistance
This intelligence layer gives concierge a structured feed of maisons, scores, calendar moments, map points, and member taste so every future assistant can answer with context.
Integration summary
AI Concierge ready
The intelligence layer is deliberately shaped to feed the existing concierge surface, future mobile experiences, and external partner integrations.
Maison lookups and provenanceTaste profile personalizationRecommendation rails from editorial behaviorCalendar awareness for time-sensitive requestsMap-based discovery for travel and venue planning
Five-year evolution
• Year 1: Data authority — Establish a Maison Database, premium index, taste profile engine, and API manifest that all products can share.
• Year 2: Member intelligence — Use engagement, saved content, and concierge patterns to personalize every visit and every recommendation rail.
• Year 3: Partner products — Package research, dashboards, and live intelligence into premium partner and brand offerings.
• Year 4: Channel expansion — Extend the intelligence layer into mobile, concierge, events, and external premium distribution surfaces.
• Year 5: Continental scale — Operate as Africa's luxury authority across media, research, membership, and premium services.